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Lash Domination Volumizing Mascara

$18.00


A 10-in-1 volumizing mascara for larger-than-life lashes. See Details

Average Rating Breakdown

{based on 188 reviews}

{41}
{29}
{20}
{27}
{71}

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Color: Intense Black
Description: Intense black

Volume you can see. Power you can feel. The be-all, end-all, 10-in-1 volumizing, lengthening, thickening, separating, long-wearing mascara has arrived. The exclusive ProTwist180TM Wand is spiraled 180° to curve around lashes and coat ALL angles with intense black color. Powered by nourishing minerals and quinoa protein complex for larger-than-life lashes.

Size: 0.37 fl. oz.

Exclusive ProTwist180TM Wand

  • Spiraled 180° to curve around lashes & coat from ALL angles
  • Ergonomic channels load lashes for intense volume
  • Powered by nourishing minerals and quinoa protein complex

10-in-1 benefits:

  • Volumizes
  • Lengthens
  • Thickens
  • Separates
  • Lifts
  • All-day wear
  • Mineral fortified
  • Resists clumps
  • Fights flakes
  • Smudge-resistant

Clinicals / Claims

  • Volumizes up to 345%*

*After two coats of mascara.

Water, Beeswax (Cera Alba/Cire D'abeille), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire De Candelilla), Stearic Acid, Triethanolamine, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Hydrolyzed Quinoa, Methyl Methacrylate Crosspolymer, Butylene Glycol, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Xanthan Gum, Myristic Acid, Sodium Laureth Sulfate, Silica, Malachite Extract, Potassium Sorbate, Ethylhexylglycerin, Iron Oxides (Ci 77499).

Reviews

Q & A

Lash Domination Volumizing Mascara 3.3 5 188 188
lovely formula As a result of the negative reviews for this formula, I went to the boutique intending to purchase my Flawless Def. However, the sales girl tested the Domination on me and talked me into it. I am already blessed with long thick lashes, so I don't expect miracles. All I want is something that goes on smoothly and lasts through a 10-hour day. I apply one coat to top and bottom lashes and have had no smudging issues in spite of very oily skin. I'm so glad I tried this formula. It's lighter, my lashes stay soft and pliable, and I think it washes off easier at the end of the day. The wand is a gimmick- I don't dislike it but I don't use any special technique for application. I believe this is an improvement over their other formulas. 09/26/2013
Love this I love this mascara! I was shocked the first time I tried just how long it makes your lashes look! I usually use two coat of it. 09/25/2013
Wonderful Formula, Brush Needs Some Work... This formula is absolutely wonderful. The brush and application technique is a great idea, but the brush is just too big. I am unable to apply it without getting it all over my lids. The lashes themselves look amazing though! I think if the brush was identical, but 25% smaller in every way, it would be absolutely perfect. 09/24/2013
Great, but one concern I tried this product in a BE store and was amazed. Bought it and used it for about a month and was thrilled with it. It has started to clump every time I use it so I have to go behind it with a clean brush to de-clump my lashes. It's still by far the best mascara I have ever used and would recommend to anyone despite the clumping issue I have had recently. 09/23/2013
Good initial results but tends to mark under eye It looks great at application time but tends to mark under eye area as the day goes on. Delivers long full lashes an applies best with twisting the brush. If you try to wiggle the brush and twist (like the video) I get mascara around the eye area and clumps. I'm going back to the regular high definition mascara. 09/23/2013
Um, not so sure.... The wrist twisting thing....I don't know. I give BE the credit for the idea though. I'm not a fan of acrobatics that early in the morning with my beauty routine. I think the flawless definition volumizing is one of the best volumizing mascaras out there. 09/22/2013
Was so excited to try try this for a family wedd.. I bought this ahead of time,to wear to my nephews wedding!?Big,Big Mistake! It clumped all over the applicator ! Had it all over my hands and fingers! As I applied it,the mascara got all over my eyelashes! In huge clumps... Had it under my eyes as well as on my freshly done eye shadow! I had to take off all my make up and begin again ,minuse the mascara,I thought I would love!!! This mascara was a huge diss appointment! I have to ask what's wrong B E, ,seeing this is the only product I've tried in years and totally disliked!!! 09/21/2013
Very disappointing I have long lashes but as I've gotten older they have lost volume so I bought this thinking it would be awesome - not. It clumps up, during the day little flecks of mascara drop down in your eye or under the eye. I had a hard time not getting the mascara on my eyelids when I applied it. I'm going back to Buxom. The mascara and the brush are much better. 09/12/2013
Not Impressed I have always used the Flowless Definition Mascara along with the Lash Fortifier (I think that's what it was called). I loved this combination. The lash fortifier was discontinued and I was told the Lash Domination mascara took it's place. 1st - I am fair skin and black mascara is way too harsh. 2nd - this mascara smudges in no time. PLEASE BRING BACK THE LASH FORTIER!!!!! 09/11/2013
Why can't anyone make a good brown mascara I want to look natural and this thick black mascara is too harsh for office attire. I don't go out often but I will be able to wear this to a wedding that I will be attending very soon 09/09/2013
Not as advertised I love BE products so I thought this mascara sounded great and never hesitated to purchase it. So disappointed! Out of the tube it is thick, clumpy and messy. I watched the video and read application tips, but to no avail. It smeared and was difficult to remove and cleanse. Needless to say, it's in the trash after many attempts to give it a fair chance. At my next purchase, I'll definitely be more cautious. 09/04/2013
Wouldn't recommend I had high expectations for this mascara as I have non-existent eyelashes. However, I am very unhappy with it. It clumps a lot! Every single time I used it, I got mascara on my contact lens after blinking. I've never had these problems with any other the other BE mascaras. I wouldn't recommend it. 09/03/2013
not impressed I was excited to try this out. Turns out there is noting specials about this mascara. It didn't make my lashes look any bigger than the regular Flawless Definition Mascara. The only difference was that my lashes were not stiff with this formulation. I am not purchasing this again and will go back to the Flawless Definition formula. 09/01/2013
If only there were no clumps... I bought this mascara hoping that the 10 in 1 saying would be true! Unfortunately, my mascara has a lot of clumps in it with the dry parts from the top of the bottle flaking off. I guess 8 in 1 is still good, but I'd still prefer a flake and clump free mascara. 08/31/2013
Not Great This mascara, was very think and clumpy brand new out of the tube, it wasn't as though I was using old mascara, it made my lashes stick together as well, will not be purchasing this one again. 08/30/2013
Hello lashes!! I was a devoted user of the original BE mascara, but I have been converted. This mascara thickens and lengthens my lashes like a charm. I didn't give it 5 hearts because it is a bit awkward to have to twirl the brush while blinking and wiggling the wand all at the same time. Make sure to clear all the clump at the end of the wand before applying or your lashes could get gooky! 08/30/2013
Don't go with this one I wanted to like this mascara but it just doesn't work. Pro: your eyelashes look thicker BUT You have racoon eyes by the end of the day, it is clumpy and does not go on well. It's not worth the money. 08/29/2013
No need for fake lashes! So this mascara was my final attempt at finding the perfect one. I had convinced myself that my last resort was going to be wearing fake lashes everyday. My eyelashes are light colored and sparse to say the least, so I didn't have high hopes. Thankfully, I have found my lashes! This product just saved me from taking drastic measures! Once again, a fabulous product from the only makeup I'll ever use! 08/29/2013
I wanted to love it! The mascara is nothing to rave about. It smudges under my eyes, gives me bloodshot eyes and makes me look like I have pink eye. The wand is very difficult to work with since I have such short lashes. I'll stick with the original Flawless Definition. 08/26/2013
I will never buy this again. I'm sorry to say that I am extremely disappointed with this product. I wanted to love it! Although it was originally clumpy, I thought I would give it a week or two in order to see if it would "calm down" with a little use... not only have the clumps remained, but the mascara has started flaking into my eye and leaving it totally bloodshot.. all evening I have felt like I simply cannot flush enough saline in my eye to irrigate the irritation, and tomorrow I'm going to look ridiculous. I apologize for venting, but this formula is not only more expensive than the original mascara I have loved, but it leaves me looking like I have pink eye. 08/26/2013
Not Bad When I heard about this mascara I rushed out to buy it. Right after applying, my lashes looked great but after a while I noticed the smudge under my eyes. The brush is great but the applicator needs improvement. If the smudge issue can be resolved this would make the mascara one of the best! To reduce the amount of smudging, I'm using this mascara only on the top lashes and the volumizing mascara on the bottom. 08/24/2013
THIS BEATS MARY KAY'S 3 PRODUCTS HANDS DOWN!!! Ok so I brought Mary Kay's Lash Love lengther, lash primer and lash serum. These 3 products are supposed to give you long and full lashes so I purchased them. When I went online and saw the video for the BM Lash Domination I returned all 3 products to Mary Kay for a refund (over $100.00) total and brought the BM Lash Domination which is way cheaper and does the work of Mary Kay's 3 product lash building system! I am sold on the Lash Domination yes it does clump however it gives my limp lashes life!!!! LOVE IT!!! 08/20/2013
Smudges I would love it BUT it ends up under my eyes and I look like Rocky Raccoon after wearing it a couple of hours. I will try the lash coat product to see if that works but a review I read said it didn't solve the problem. Solve this, and you have an outstanding product. 08/19/2013
Great for thin lashes If you have thin or thinning lashes this is great mascara. I have long, but very thin lashes and two coats of this mascara gives me full lashes again. I would have given it 5 stars but the product does clump. You need to wipe the wand over the top of the mascara case several times to remove the clumps before applying to your lashes. Also let the first coat dry before adding another coat. 08/12/2013
Don't bother I just received this mascara yesterday and used it for the first time today. It was awful. It flaked and clumped and I had to use Q-tips to clean up the mess. It did nothing for my lashes that a store brand could not do. Don't waste your money. 08/10/2013
Found my new Mascara A friend and I went to a boutique for an event and got a sample of this mascara, we both went back the day this mascara was released so we could have it the same day of purchase. While I agree with some of the other reviews that this can and does it clumpy, I personally still love it and wear it everyday. I also wear contacts and don't find this mascara to be an issue for me. 08/10/2013
Extra long and full lashes Love this mascara, it really makes my lashes long and full all day. Easy to apply. I will not buy anything else now. Very Happy!!! I am 51 years young, and have been using this product for 2 months. ;-D 08/09/2013
Awesome I didn't think BE could come up with a better mascara than the one I am using already by them, but this is awesome! Love, love, love it! I am 57, and my lashes ain't what they used to be, but this mascara really thickens and lengthens and stays on great! It's just fabulous! Give it a try. 08/06/2013
looks great, wish it was waterproof! I really like the look of this mascara when first applied in the morning, however, i would like it to be waterproof without having to spend more money on another product. Im a nurse and it lasts through 12 hour shifts, but i have to frequently have to clean up under my eyes because it tends to smudge. 08/01/2013
The only masacra that works!!! I am an afficiando of mascaras - simply because I have never been able to find one that works like it says it does. I have pretty decent lashes, but the stick out completely straight and have a hard time keeping a curl even with a curling iron. The masacra does EVERYTHING it says it does! My stick straight lashes curl up and touch the top of my eyelids. This is truly my "if I was stuck on a desert island" product. I cannot live without it!! 07/31/2013
<<prev 3 4 5 6 7 next>>

Reviews

Q & A

Lash Domination Volumizing Mascara 3.3 5 188 188
lovely formula As a result of the negative reviews for this formula, I went to the boutique intending to purchase my Flawless Def. However, the sales girl tested the Domination on me and talked me into it. I am already blessed with long thick lashes, so I don't expect miracles. All I want is something that goes on smoothly and lasts through a 10-hour day. I apply one coat to top and bottom lashes and have had no smudging issues in spite of very oily skin. I'm so glad I tried this formula. It's lighter, my lashes stay soft and pliable, and I think it washes off easier at the end of the day. The wand is a gimmick- I don't dislike it but I don't use any special technique for application. I believe this is an improvement over their other formulas. 09/26/2013
Love this I love this mascara! I was shocked the first time I tried just how long it makes your lashes look! I usually use two coat of it. 09/25/2013
Wonderful Formula, Brush Needs Some Work... This formula is absolutely wonderful. The brush and application technique is a great idea, but the brush is just too big. I am unable to apply it without getting it all over my lids. The lashes themselves look amazing though! I think if the brush was identical, but 25% smaller in every way, it would be absolutely perfect. 09/24/2013
Great, but one concern I tried this product in a BE store and was amazed. Bought it and used it for about a month and was thrilled with it. It has started to clump every time I use it so I have to go behind it with a clean brush to de-clump my lashes. It's still by far the best mascara I have ever used and would recommend to anyone despite the clumping issue I have had recently. 09/23/2013
Good initial results but tends to mark under eye It looks great at application time but tends to mark under eye area as the day goes on. Delivers long full lashes an applies best with twisting the brush. If you try to wiggle the brush and twist (like the video) I get mascara around the eye area and clumps. I'm going back to the regular high definition mascara. 09/23/2013
Um, not so sure.... The wrist twisting thing....I don't know. I give BE the credit for the idea though. I'm not a fan of acrobatics that early in the morning with my beauty routine. I think the flawless definition volumizing is one of the best volumizing mascaras out there. 09/22/2013
Was so excited to try try this for a family wedd.. I bought this ahead of time,to wear to my nephews wedding!?Big,Big Mistake! It clumped all over the applicator ! Had it all over my hands and fingers! As I applied it,the mascara got all over my eyelashes! In huge clumps... Had it under my eyes as well as on my freshly done eye shadow! I had to take off all my make up and begin again ,minuse the mascara,I thought I would love!!! This mascara was a huge diss appointment! I have to ask what's wrong B E, ,seeing this is the only product I've tried in years and totally disliked!!! 09/21/2013
Very disappointing I have long lashes but as I've gotten older they have lost volume so I bought this thinking it would be awesome - not. It clumps up, during the day little flecks of mascara drop down in your eye or under the eye. I had a hard time not getting the mascara on my eyelids when I applied it. I'm going back to Buxom. The mascara and the brush are much better. 09/12/2013
Not Impressed I have always used the Flowless Definition Mascara along with the Lash Fortifier (I think that's what it was called). I loved this combination. The lash fortifier was discontinued and I was told the Lash Domination mascara took it's place. 1st - I am fair skin and black mascara is way too harsh. 2nd - this mascara smudges in no time. PLEASE BRING BACK THE LASH FORTIER!!!!! 09/11/2013
Why can't anyone make a good brown mascara I want to look natural and this thick black mascara is too harsh for office attire. I don't go out often but I will be able to wear this to a wedding that I will be attending very soon 09/09/2013
Not as advertised I love BE products so I thought this mascara sounded great and never hesitated to purchase it. So disappointed! Out of the tube it is thick, clumpy and messy. I watched the video and read application tips, but to no avail. It smeared and was difficult to remove and cleanse. Needless to say, it's in the trash after many attempts to give it a fair chance. At my next purchase, I'll definitely be more cautious. 09/04/2013
Wouldn't recommend I had high expectations for this mascara as I have non-existent eyelashes. However, I am very unhappy with it. It clumps a lot! Every single time I used it, I got mascara on my contact lens after blinking. I've never had these problems with any other the other BE mascaras. I wouldn't recommend it. 09/03/2013
not impressed I was excited to try this out. Turns out there is noting specials about this mascara. It didn't make my lashes look any bigger than the regular Flawless Definition Mascara. The only difference was that my lashes were not stiff with this formulation. I am not purchasing this again and will go back to the Flawless Definition formula. 09/01/2013
If only there were no clumps... I bought this mascara hoping that the 10 in 1 saying would be true! Unfortunately, my mascara has a lot of clumps in it with the dry parts from the top of the bottle flaking off. I guess 8 in 1 is still good, but I'd still prefer a flake and clump free mascara. 08/31/2013
Not Great This mascara, was very think and clumpy brand new out of the tube, it wasn't as though I was using old mascara, it made my lashes stick together as well, will not be purchasing this one again. 08/30/2013
Hello lashes!! I was a devoted user of the original BE mascara, but I have been converted. This mascara thickens and lengthens my lashes like a charm. I didn't give it 5 hearts because it is a bit awkward to have to twirl the brush while blinking and wiggling the wand all at the same time. Make sure to clear all the clump at the end of the wand before applying or your lashes could get gooky! 08/30/2013
Don't go with this one I wanted to like this mascara but it just doesn't work. Pro: your eyelashes look thicker BUT You have racoon eyes by the end of the day, it is clumpy and does not go on well. It's not worth the money. 08/29/2013
No need for fake lashes! So this mascara was my final attempt at finding the perfect one. I had convinced myself that my last resort was going to be wearing fake lashes everyday. My eyelashes are light colored and sparse to say the least, so I didn't have high hopes. Thankfully, I have found my lashes! This product just saved me from taking drastic measures! Once again, a fabulous product from the only makeup I'll ever use! 08/29/2013
I wanted to love it! The mascara is nothing to rave about. It smudges under my eyes, gives me bloodshot eyes and makes me look like I have pink eye. The wand is very difficult to work with since I have such short lashes. I'll stick with the original Flawless Definition. 08/26/2013
I will never buy this again. I'm sorry to say that I am extremely disappointed with this product. I wanted to love it! Although it was originally clumpy, I thought I would give it a week or two in order to see if it would "calm down" with a little use... not only have the clumps remained, but the mascara has started flaking into my eye and leaving it totally bloodshot.. all evening I have felt like I simply cannot flush enough saline in my eye to irrigate the irritation, and tomorrow I'm going to look ridiculous. I apologize for venting, but this formula is not only more expensive than the original mascara I have loved, but it leaves me looking like I have pink eye. 08/26/2013
Not Bad When I heard about this mascara I rushed out to buy it. Right after applying, my lashes looked great but after a while I noticed the smudge under my eyes. The brush is great but the applicator needs improvement. If the smudge issue can be resolved this would make the mascara one of the best! To reduce the amount of smudging, I'm using this mascara only on the top lashes and the volumizing mascara on the bottom. 08/24/2013
THIS BEATS MARY KAY'S 3 PRODUCTS HANDS DOWN!!! Ok so I brought Mary Kay's Lash Love lengther, lash primer and lash serum. These 3 products are supposed to give you long and full lashes so I purchased them. When I went online and saw the video for the BM Lash Domination I returned all 3 products to Mary Kay for a refund (over $100.00) total and brought the BM Lash Domination which is way cheaper and does the work of Mary Kay's 3 product lash building system! I am sold on the Lash Domination yes it does clump however it gives my limp lashes life!!!! LOVE IT!!! 08/20/2013
Smudges I would love it BUT it ends up under my eyes and I look like Rocky Raccoon after wearing it a couple of hours. I will try the lash coat product to see if that works but a review I read said it didn't solve the problem. Solve this, and you have an outstanding product. 08/19/2013
Great for thin lashes If you have thin or thinning lashes this is great mascara. I have long, but very thin lashes and two coats of this mascara gives me full lashes again. I would have given it 5 stars but the product does clump. You need to wipe the wand over the top of the mascara case several times to remove the clumps before applying to your lashes. Also let the first coat dry before adding another coat. 08/12/2013
Don't bother I just received this mascara yesterday and used it for the first time today. It was awful. It flaked and clumped and I had to use Q-tips to clean up the mess. It did nothing for my lashes that a store brand could not do. Don't waste your money. 08/10/2013
Found my new Mascara A friend and I went to a boutique for an event and got a sample of this mascara, we both went back the day this mascara was released so we could have it the same day of purchase. While I agree with some of the other reviews that this can and does it clumpy, I personally still love it and wear it everyday. I also wear contacts and don't find this mascara to be an issue for me. 08/10/2013
Extra long and full lashes Love this mascara, it really makes my lashes long and full all day. Easy to apply. I will not buy anything else now. Very Happy!!! I am 51 years young, and have been using this product for 2 months. ;-D 08/09/2013
Awesome I didn't think BE could come up with a better mascara than the one I am using already by them, but this is awesome! Love, love, love it! I am 57, and my lashes ain't what they used to be, but this mascara really thickens and lengthens and stays on great! It's just fabulous! Give it a try. 08/06/2013
looks great, wish it was waterproof! I really like the look of this mascara when first applied in the morning, however, i would like it to be waterproof without having to spend more money on another product. Im a nurse and it lasts through 12 hour shifts, but i have to frequently have to clean up under my eyes because it tends to smudge. 08/01/2013
The only masacra that works!!! I am an afficiando of mascaras - simply because I have never been able to find one that works like it says it does. I have pretty decent lashes, but the stick out completely straight and have a hard time keeping a curl even with a curling iron. The masacra does EVERYTHING it says it does! My stick straight lashes curl up and touch the top of my eyelids. This is truly my "if I was stuck on a desert island" product. I cannot live without it!! 07/31/2013
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