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BE Cares

Life is much richer when you give back to others. Thanks to each and every one of you who have made BE Cares such a huge success. After the overwhelming results from its first few years, we are eagerly looking forward to what's next.

Learn More about Our Current Initiative

Invincible Eyecolor

Our Philanthropy

At Bare Escentuals, we believe that giving is beautiful, and that the actions of each individual can collectively have the power to change the world. In March of 2007, we created our BE Cares corporate philanthropy program to support and bring awareness to organizations and initiatives that promote education, provide aid and increase one's self worth. We are committed to these ends by expressing our values and serving as ambassadors of change in our workplace and community of friends and family.

Our Charitable Causes

Keeping close to our roots in beauty and skincare, during BE Cares' first year, we partnered with three organizations that advocate education, detection and treatment of various skin conditions: Lupus Foundation of America, National Rosacea Society and The Skin Cancer Foundation. These three organizations received 100% of the profits from designated bareMinerals products. And BE Cares did not stop there. To elevate the level of awareness and understanding of these skin conditions, we provided point-of-sale education to inform customers about skin cancer statistics, signs of rosacea and the consequences of lupus. In addition, BE Cares also contributed to The Sunshine Lady Foundation which invests in organizations dedicated to providing education in order to eliminate abuse, poverty, and economic dependence for women and children.