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Lash Domination Volumizing Mascara

$18.00


A 10-in-1 volumizing mascara for larger-than-life lashes. See Details

Average Rating Breakdown

{based on 184 reviews}

{41}
{27}
{19}
{27}
{70}

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Color: Intense Black
Description: Intense black

Volume you can see. Power you can feel. The be-all, end-all, 10-in-1 volumizing, lengthening, thickening, separating, long-wearing mascara has arrived. The exclusive ProTwist180TM Wand is spiraled 180° to curve around lashes and coat ALL angles with intense black color. Powered by nourishing minerals and quinoa protein complex for larger-than-life lashes.

Size: 0.37 fl. oz.

Exclusive ProTwist180TM Wand

  • Spiraled 180° to curve around lashes & coat from ALL angles
  • Ergonomic channels load lashes for intense volume
  • Powered by nourishing minerals and quinoa protein complex

10-in-1 benefits:

  • Volumizes
  • Lengthens
  • Thickens
  • Separates
  • Lifts
  • All-day wear
  • Mineral fortified
  • Resists clumps
  • Fights flakes
  • Smudge-resistant

Clinicals / Claims

  • Volumizes up to 345%*

*After two coats of mascara.

Water, Beeswax (Cera Alba/Cire D'abeille), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire De Candelilla), Stearic Acid, Triethanolamine, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Hydrolyzed Quinoa, Methyl Methacrylate Crosspolymer, Butylene Glycol, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Xanthan Gum, Myristic Acid, Sodium Laureth Sulfate, Silica, Malachite Extract, Potassium Sorbate, Ethylhexylglycerin, Iron Oxides (Ci 77499).

Reviews

Q & A

Lash Domination Volumizing Mascara 3.3 5 184 184
SO Clumpy!! I fell in love with the Flawless Definition Volumizing mascara by BM, so much that I would stock up on it during sales. I am a religious BM user and I love everything they come out with so when this mascara came out, I also stocked up on that. My first tube became clumpy with in the first couple days of use and even smudged off on my upper lid, but I continued to use it hoping that it would get better. I had to get through a tube of my Flawless Definition mascara before I opened this one so I figured it was old and threw it out to open a new one. Nope, that one is clumpy and smudgy as well. I am so disappointed with the money I spent on this mascara when I should have just stuck to my drugstore brand. 05/08/2014
#Androgyny I used only one gentle coat. I have long lashes, no clump or build up. Just one coat kept my lashes natural. I don't like to layer with more then one coat. Thank you bareMinerals. 05/04/2014
Wow! I just received a sample of this in a recent purchase and I was blown away after the first 2 swipes. It looked like I had applied 3 coats of my regular mascara. It lengthened my lashes like crazy and added quite a bit of volume. I've only been wearing it for about an hour but so far I'm super impressed. I think I'll definitely be buying the full size... Unless it smudges like crazy but it's not supposed to! 04/29/2014
not worth it When I got this, I was so excited because I had heard good things about it. So I tried it out, and loved it: it gave my lashes that coal black color with volume and length, but after an hour or so, I looked in the mirror and I had black smudges on my top lid, doesn't usually happen. I was very disappointed, but I found a better mascara that does the exact same things and doesn't smear (tarte 4 in 1 mascara). 04/21/2014
Very very very pleased I have really short brown and uneven eyelashes and they can never fully get the length that I would like..... ....until now. I L-O-V-E this mascara, it's lengthening and curling and I feel like I had my eyelashes done professionally when I finish. They look so long and perfect I've been asked if I was wearing "fill in" lashes because they were so even and full of volume. Yes, this mascara does get clumpy, but not if you use it right, To the point: I would highly recommend this product, but if you start seeing clumps, check out the video they have on how to use it, it really helped me figure out how to apply it right. 04/05/2014
just ok this mascara is ok, nothing special about it to me. I did not see that my lashes were any thicker. It was difficult to remove, even using eye makeup remover. Next morning still have mascara on. 03/22/2014
Hard to Wash off! I love Bare Escentuals and aside from my store bought mascara, use the products exclusively. I got this mascara as a free gift in my last order and was looking forward to using it. My excitement turned into frustration when I tried to wash it off after coming home from work. I tried my cleanser first and that did nothing so I switched to my trusty jar of Vaseline which is my go to for removing eye makeup. It removed my eye shadow and barely removed any of this mascara. As a last ditch effort, I grabbed some eye makeup remover I had in my medicine cabinet that I am not a fan of and low and behold, it removed the mascara but left me with raccoon eyes and mascara all down my cheeks. This entire process took me 20 minutes and that is not acceptable! In addition to not being able to remove the stuff I found the wand is far too big especially for the sample sizes. Back to the drawing board on this product BE. 03/22/2014
Does what it promises! I received this mascara in a kit, so happy I did. I didn't have any expectations and when I used it BAM my lashes curled, thickened, and had tons of volume, and that's saying a lot for my super straight and short lashes. Thank you so much for introducing this new product. Please don't ever take it away! 03/19/2014
Great mascara Love this mascara! Beautiful lashes instantly. It smeared a little when I first started using it but I think it's because I got foundation primer on my eyelashes and then put the mascara on. I was more aware of not getting the primer on my lashes, and it solved the problem. Stays on great! 03/18/2014
I love this mascara! Best mascara ever. My sparse blond lashes look thick, dark, and long, and it lasts through the WHOLE day without flaking and smudging. Skip the eyeliner if you want - it isn't needed. DO NOT cry at all in this mascara, ever. It burns worse than hot pepper. Even so, still amazing. 03/16/2014
My Favorite. This is one of my favorite mascara's ever!!!! I use it everyday for school and on the weekends. Its easy to get off and it doesn't smudge at all. It separates all the lashes and making them more noticeable and give off a full and more bold look. It does have some clumps on some of the little brushes but the are really easy to get off. I always thought that my other mascara was good but then I got this one and it made me realize that this was so much better. 03/15/2014
Love this mascara I have sensitive eyes and have always had a hard time finding a mascara that works well for me that does not flake, clump, smudge or dry my lashes out. Well ladies this is the one. i have blonde sparse lashes and need very little of this mascara to make my lashes look unbelievable. It does have staying power, so I use a regular store bought cold cream to remove it. Just a little bit on the lashes rubbing gently (not pulling on my lids) and tissue off. I follow with my regular facial cleanser and there is no trace of it left. Sorry to hear some of the other ladies have had some less than desirable results, but not every product works well for every person. 03/15/2014
I am speechless!!! Over ten years ago I was a local model and actress. I have sensitive skin and eyes so eventually I had to turn to a Dermatologist for help. The very first thing he told me was…"Stay away from makeup!!!" Over the years I did, however, I accidentally stumbled across QVC and this product and figured…"Why not". It was the best foundation ever, and I've been using it ever since. In all honesty, I figured the company could not continue this awesomeness with the expansion into different makeup. I purchased the "Ready to go" palette and it was the wrong color. When I purchased my new palette I received samples of "Lash Domination" and "Moxie"…Can we get the choir to sing Ahhhhhhh!!!! I have SEVERAL different mascaras and in combination do what "Lash Domination" does, BUT they are drying. I will definitely be purchasing more!!!!! 03/13/2014
Best Mascara Ever I can not give enough praise to this mascara. I have always hated mascara but decided to try this one anyway. I love the look that is gave my lashes with little to no clumping. It separated my lashes. If I did have some slight clumping, I just use an eyebrow brush and comb through to separate. It lasts a long time and it my favorite. I highly recommend it. 03/13/2014
Best mascara ever! I love this mascara! i have blonde, almost invisible lashes and this mascara makes them stand out! LOVE IT! They look thick, curled and flirty! 02/24/2014
long lashes! this mascara works great. the only down fall is when you have to wash it off it just keeps coming off but it does come off very easy with face wipes and soap. but it had a gorgeous finish and makes your eyelashes look longer! 02/21/2014
Love it and hate it! Love this mascara and hate it at the same time. Pros: Gives you a beautiful, full lash look and lengthens your lashes. Coats on evenly for me (even though I saw some reviews that said it clumps). What I'd recommend for easier removal as well as even application is putting on the eye hydration cream before applying any of the makeup. It makes your lashes pick up the color, remain softer, and makes the mascara easier to take off. Cons: The smudging! Like others have said, about an hour or so after applying, the mascara comes off underneath my eye. Looks like I've been sleeping in my makeup. Every time I go to the bathroom at work, I have to used a bit of soap and water to remove it. It's the same case whether I use the hydration cream (mentioned above) or not. Went to a BE store and they recommended that I buy the waterproof coat to go over. In my opinion, you shouldn't need to purchase another product to make it work. Please fix the problem, BE! Absolutely love it without the smudging! 02/14/2014
Old fashioned problem in their newest mascara Under-eye smudges within a couple of hours even though I don't coat my lower lashes. Haven't had a mascara do that in years. Did they test this product before marketing it? 02/09/2014
Love/hate relationship I'm a bit torn on this product. My lashes are short, sparse, and flat so I had high hopes for the mascara that seems to do everything. Mascara is the one product I can't leave the house without . What do I love? Once applied, my lashes definitely look fuller and longer so mission accomplished. What do I hate? First, the brush itself. I've watched the tutorial too many times to count and still end up with mascara all over my lid (so yes I apply it first and then apply eye makeup after I've cleaned up my lid). This leads to the second thing I hate. This product doesn't come off. I have tried more eye makeup removers than a person should even own and it's a battle to remove. I can't even get it all off with my facial cleanser. I will be going back to the regular Flawless Defintion. 02/09/2014
Excellent I love the brush, this product goes on just like mascara should - and it stays on. Excellent! 02/07/2014
Do not buy! This was my first mascara purchase and the boutique associate told me this was definitely the one to have. Wrong. It always clumps and I end up having to put a ton on just to try and get rid of the clumps. Then it takes forever to wash off. Also, it always leaves smudges under my eyes, even if I wear just one light coat. So I constantly have to check/rub underneath my eyes while out. It does create thick, dramatic lashes but it's definitely not worth the trouble. 02/02/2014
Don't buy this This mascara is terrible. It does not stay on you lashes. Wouldn't recommend this to anyone! 01/31/2014
Does not stay on my lashes I just got this mascara in a gift set and wore it the last 2 days. Halfway through the day I had black all under my eyes and I found myself looking in the mirror a lot to make sure I didn't have more smearing and I did every time. I do love the brush and how I get such a nice dark lash, but hate that it does not stay on my lashes. 01/25/2014
Best I've ever used! I have used many different mascaras over the years and this is by far my favorite and a really good value! I have decent lashes to begin with but always love a little extra length and volume and this does both; I always get compliments on my lashes when I wear it! I have used Lancome, DiorShow, Givenchy and others in the past that cost more than twice what this does and they just don't work as well. The ONLY complaint (which isn't even really a complaint) I have is that the brush itself is a little stiff and that it currently only comes in super black, otherwise it's a must have in EVERY makeup bag! 01/24/2014
good mascara for a dramatic look Unfortunately, I wasn't satisfied with this mascara. I love BareMinerals and I've tried a lot of their products. This is the only one I disliked. This mascara does clump AND isn't lightweight. The twisting comb doesn't separate my LONG lashes. Maybe this works better on those who have short lashes. Also, if you're going for something dramatic you might like. I simply went back to the BM Lengthening Mascara for my long lashes and natural everyday look. 01/20/2014
Not My Favorite I'm trying to like this more. I feel like the mascara is too heavy and weighs my lashes down. I use a lash curler before mascara and this formula drags my lashes down as if I hadn't used the lash curler. I've also tried to curl lashes after applying the mascara with no luck. Also, the brush is too big. I've never had a problem with other mascaras getting on the skin as I apply but this one does because the brush is too big/fat/full, I don't really know the right word to describe. I've used it for over a month, trying to love it, but I just don't like it for me. I am going back to using my favorite Curl & Lengthen. 01/17/2014
Not impressed! Clumpy I am a 6 month bareMinerals wearer. I had been happy with my 'store bought' mascara. It was a sale day, so I thought I would try this mascara. It definitely does not live up to the hype! The first time I pulled out the wand, there were clumps on it. The brush is way too thick to get the inside and outside lashes. I see no difference in how my lashes look when I wear this. I have tried all the 'tricks' of twirling the wand, trying to start at the base of the lashes - saw no big difference. I even tried to return it, I was talked into trying it again. It's being returned this time. Not worth the money. 01/15/2014
Doesn't live up to the hype This product did not work for me on any level other than it's beautifully black. The brush is too big. It clumps. It smudges under my eyes in spite of being difficult to remove. It's too thick and dries too fast to blend. I had to wipe off the wand to apply the mascara. I was most successful using Flawless Definition Mascara over the colorless Lash Builder that has been discontinued. Too bad. 01/10/2014
One of the best mascara's I've owned! I go this mascara in a started kit and love it! If you want your mascara to be smooth but lengthening, this is the perfect choice. There is no clumping and washes off easily with soap but stays on all day. Love this product and will come back again and again for this mascara! 01/08/2014
Worked for me! I'm in my early 40's and my lashes arent as lush as they used to be. I've tried many drug store type mascaras. This mascara came in one of my Bare Mineral Makeup kits that I bought over the Thanksgiving holiday and I love it. I start as close as I can to my top lash base and do it several times. I have not had any problems with this mascara running or flaking. I wish it came in waterproof but hey we can't have it all! 01/06/2014
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Reviews

Q & A

Lash Domination Volumizing Mascara 3.3 5 184 184
SO Clumpy!! I fell in love with the Flawless Definition Volumizing mascara by BM, so much that I would stock up on it during sales. I am a religious BM user and I love everything they come out with so when this mascara came out, I also stocked up on that. My first tube became clumpy with in the first couple days of use and even smudged off on my upper lid, but I continued to use it hoping that it would get better. I had to get through a tube of my Flawless Definition mascara before I opened this one so I figured it was old and threw it out to open a new one. Nope, that one is clumpy and smudgy as well. I am so disappointed with the money I spent on this mascara when I should have just stuck to my drugstore brand. 05/08/2014
#Androgyny I used only one gentle coat. I have long lashes, no clump or build up. Just one coat kept my lashes natural. I don't like to layer with more then one coat. Thank you bareMinerals. 05/04/2014
Wow! I just received a sample of this in a recent purchase and I was blown away after the first 2 swipes. It looked like I had applied 3 coats of my regular mascara. It lengthened my lashes like crazy and added quite a bit of volume. I've only been wearing it for about an hour but so far I'm super impressed. I think I'll definitely be buying the full size... Unless it smudges like crazy but it's not supposed to! 04/29/2014
not worth it When I got this, I was so excited because I had heard good things about it. So I tried it out, and loved it: it gave my lashes that coal black color with volume and length, but after an hour or so, I looked in the mirror and I had black smudges on my top lid, doesn't usually happen. I was very disappointed, but I found a better mascara that does the exact same things and doesn't smear (tarte 4 in 1 mascara). 04/21/2014
Very very very pleased I have really short brown and uneven eyelashes and they can never fully get the length that I would like..... ....until now. I L-O-V-E this mascara, it's lengthening and curling and I feel like I had my eyelashes done professionally when I finish. They look so long and perfect I've been asked if I was wearing "fill in" lashes because they were so even and full of volume. Yes, this mascara does get clumpy, but not if you use it right, To the point: I would highly recommend this product, but if you start seeing clumps, check out the video they have on how to use it, it really helped me figure out how to apply it right. 04/05/2014
just ok this mascara is ok, nothing special about it to me. I did not see that my lashes were any thicker. It was difficult to remove, even using eye makeup remover. Next morning still have mascara on. 03/22/2014
Hard to Wash off! I love Bare Escentuals and aside from my store bought mascara, use the products exclusively. I got this mascara as a free gift in my last order and was looking forward to using it. My excitement turned into frustration when I tried to wash it off after coming home from work. I tried my cleanser first and that did nothing so I switched to my trusty jar of Vaseline which is my go to for removing eye makeup. It removed my eye shadow and barely removed any of this mascara. As a last ditch effort, I grabbed some eye makeup remover I had in my medicine cabinet that I am not a fan of and low and behold, it removed the mascara but left me with raccoon eyes and mascara all down my cheeks. This entire process took me 20 minutes and that is not acceptable! In addition to not being able to remove the stuff I found the wand is far too big especially for the sample sizes. Back to the drawing board on this product BE. 03/22/2014
Does what it promises! I received this mascara in a kit, so happy I did. I didn't have any expectations and when I used it BAM my lashes curled, thickened, and had tons of volume, and that's saying a lot for my super straight and short lashes. Thank you so much for introducing this new product. Please don't ever take it away! 03/19/2014
Great mascara Love this mascara! Beautiful lashes instantly. It smeared a little when I first started using it but I think it's because I got foundation primer on my eyelashes and then put the mascara on. I was more aware of not getting the primer on my lashes, and it solved the problem. Stays on great! 03/18/2014
I love this mascara! Best mascara ever. My sparse blond lashes look thick, dark, and long, and it lasts through the WHOLE day without flaking and smudging. Skip the eyeliner if you want - it isn't needed. DO NOT cry at all in this mascara, ever. It burns worse than hot pepper. Even so, still amazing. 03/16/2014
My Favorite. This is one of my favorite mascara's ever!!!! I use it everyday for school and on the weekends. Its easy to get off and it doesn't smudge at all. It separates all the lashes and making them more noticeable and give off a full and more bold look. It does have some clumps on some of the little brushes but the are really easy to get off. I always thought that my other mascara was good but then I got this one and it made me realize that this was so much better. 03/15/2014
Love this mascara I have sensitive eyes and have always had a hard time finding a mascara that works well for me that does not flake, clump, smudge or dry my lashes out. Well ladies this is the one. i have blonde sparse lashes and need very little of this mascara to make my lashes look unbelievable. It does have staying power, so I use a regular store bought cold cream to remove it. Just a little bit on the lashes rubbing gently (not pulling on my lids) and tissue off. I follow with my regular facial cleanser and there is no trace of it left. Sorry to hear some of the other ladies have had some less than desirable results, but not every product works well for every person. 03/15/2014
I am speechless!!! Over ten years ago I was a local model and actress. I have sensitive skin and eyes so eventually I had to turn to a Dermatologist for help. The very first thing he told me was…"Stay away from makeup!!!" Over the years I did, however, I accidentally stumbled across QVC and this product and figured…"Why not". It was the best foundation ever, and I've been using it ever since. In all honesty, I figured the company could not continue this awesomeness with the expansion into different makeup. I purchased the "Ready to go" palette and it was the wrong color. When I purchased my new palette I received samples of "Lash Domination" and "Moxie"…Can we get the choir to sing Ahhhhhhh!!!! I have SEVERAL different mascaras and in combination do what "Lash Domination" does, BUT they are drying. I will definitely be purchasing more!!!!! 03/13/2014
Best Mascara Ever I can not give enough praise to this mascara. I have always hated mascara but decided to try this one anyway. I love the look that is gave my lashes with little to no clumping. It separated my lashes. If I did have some slight clumping, I just use an eyebrow brush and comb through to separate. It lasts a long time and it my favorite. I highly recommend it. 03/13/2014
Best mascara ever! I love this mascara! i have blonde, almost invisible lashes and this mascara makes them stand out! LOVE IT! They look thick, curled and flirty! 02/24/2014
long lashes! this mascara works great. the only down fall is when you have to wash it off it just keeps coming off but it does come off very easy with face wipes and soap. but it had a gorgeous finish and makes your eyelashes look longer! 02/21/2014
Love it and hate it! Love this mascara and hate it at the same time. Pros: Gives you a beautiful, full lash look and lengthens your lashes. Coats on evenly for me (even though I saw some reviews that said it clumps). What I'd recommend for easier removal as well as even application is putting on the eye hydration cream before applying any of the makeup. It makes your lashes pick up the color, remain softer, and makes the mascara easier to take off. Cons: The smudging! Like others have said, about an hour or so after applying, the mascara comes off underneath my eye. Looks like I've been sleeping in my makeup. Every time I go to the bathroom at work, I have to used a bit of soap and water to remove it. It's the same case whether I use the hydration cream (mentioned above) or not. Went to a BE store and they recommended that I buy the waterproof coat to go over. In my opinion, you shouldn't need to purchase another product to make it work. Please fix the problem, BE! Absolutely love it without the smudging! 02/14/2014
Old fashioned problem in their newest mascara Under-eye smudges within a couple of hours even though I don't coat my lower lashes. Haven't had a mascara do that in years. Did they test this product before marketing it? 02/09/2014
Love/hate relationship I'm a bit torn on this product. My lashes are short, sparse, and flat so I had high hopes for the mascara that seems to do everything. Mascara is the one product I can't leave the house without . What do I love? Once applied, my lashes definitely look fuller and longer so mission accomplished. What do I hate? First, the brush itself. I've watched the tutorial too many times to count and still end up with mascara all over my lid (so yes I apply it first and then apply eye makeup after I've cleaned up my lid). This leads to the second thing I hate. This product doesn't come off. I have tried more eye makeup removers than a person should even own and it's a battle to remove. I can't even get it all off with my facial cleanser. I will be going back to the regular Flawless Defintion. 02/09/2014
Excellent I love the brush, this product goes on just like mascara should - and it stays on. Excellent! 02/07/2014
Do not buy! This was my first mascara purchase and the boutique associate told me this was definitely the one to have. Wrong. It always clumps and I end up having to put a ton on just to try and get rid of the clumps. Then it takes forever to wash off. Also, it always leaves smudges under my eyes, even if I wear just one light coat. So I constantly have to check/rub underneath my eyes while out. It does create thick, dramatic lashes but it's definitely not worth the trouble. 02/02/2014
Don't buy this This mascara is terrible. It does not stay on you lashes. Wouldn't recommend this to anyone! 01/31/2014
Does not stay on my lashes I just got this mascara in a gift set and wore it the last 2 days. Halfway through the day I had black all under my eyes and I found myself looking in the mirror a lot to make sure I didn't have more smearing and I did every time. I do love the brush and how I get such a nice dark lash, but hate that it does not stay on my lashes. 01/25/2014
Best I've ever used! I have used many different mascaras over the years and this is by far my favorite and a really good value! I have decent lashes to begin with but always love a little extra length and volume and this does both; I always get compliments on my lashes when I wear it! I have used Lancome, DiorShow, Givenchy and others in the past that cost more than twice what this does and they just don't work as well. The ONLY complaint (which isn't even really a complaint) I have is that the brush itself is a little stiff and that it currently only comes in super black, otherwise it's a must have in EVERY makeup bag! 01/24/2014
good mascara for a dramatic look Unfortunately, I wasn't satisfied with this mascara. I love BareMinerals and I've tried a lot of their products. This is the only one I disliked. This mascara does clump AND isn't lightweight. The twisting comb doesn't separate my LONG lashes. Maybe this works better on those who have short lashes. Also, if you're going for something dramatic you might like. I simply went back to the BM Lengthening Mascara for my long lashes and natural everyday look. 01/20/2014
Not My Favorite I'm trying to like this more. I feel like the mascara is too heavy and weighs my lashes down. I use a lash curler before mascara and this formula drags my lashes down as if I hadn't used the lash curler. I've also tried to curl lashes after applying the mascara with no luck. Also, the brush is too big. I've never had a problem with other mascaras getting on the skin as I apply but this one does because the brush is too big/fat/full, I don't really know the right word to describe. I've used it for over a month, trying to love it, but I just don't like it for me. I am going back to using my favorite Curl & Lengthen. 01/17/2014
Not impressed! Clumpy I am a 6 month bareMinerals wearer. I had been happy with my 'store bought' mascara. It was a sale day, so I thought I would try this mascara. It definitely does not live up to the hype! The first time I pulled out the wand, there were clumps on it. The brush is way too thick to get the inside and outside lashes. I see no difference in how my lashes look when I wear this. I have tried all the 'tricks' of twirling the wand, trying to start at the base of the lashes - saw no big difference. I even tried to return it, I was talked into trying it again. It's being returned this time. Not worth the money. 01/15/2014
Doesn't live up to the hype This product did not work for me on any level other than it's beautifully black. The brush is too big. It clumps. It smudges under my eyes in spite of being difficult to remove. It's too thick and dries too fast to blend. I had to wipe off the wand to apply the mascara. I was most successful using Flawless Definition Mascara over the colorless Lash Builder that has been discontinued. Too bad. 01/10/2014
One of the best mascara's I've owned! I go this mascara in a started kit and love it! If you want your mascara to be smooth but lengthening, this is the perfect choice. There is no clumping and washes off easily with soap but stays on all day. Love this product and will come back again and again for this mascara! 01/08/2014
Worked for me! I'm in my early 40's and my lashes arent as lush as they used to be. I've tried many drug store type mascaras. This mascara came in one of my Bare Mineral Makeup kits that I bought over the Thanksgiving holiday and I love it. I start as close as I can to my top lash base and do it several times. I have not had any problems with this mascara running or flaking. I wish it came in waterproof but hey we can't have it all! 01/06/2014
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