Gift Cards

The Perfect Gift
use in-store, online, or with any of our catalogs.

Shop Gift Cards

Check Gift Card Balance


{0 item}
Only $50.00 away from Free Standard Shipping

Our Latest Loves New Arrivals Free sample with any purchase

Lash Domination Volumizing Mascara

$18.00


A 10-in-1 volumizing mascara for larger-than-life lashes. See Details

Average Rating Breakdown

{based on 172 reviews}

{37}
{25}
{18}
{25}
{67}

Read the Reviews for this product

Quantity :

Please select your frequency: ?

Recommended Frequency for this Product:
Every 3 Months

This product is in stock.
Pin It
More
Print

Color: Intense Black
Description: Intense black

Volume you can see. Power you can feel. The be-all, end-all, 10-in-1 volumizing, lengthening, thickening, separating, long-wearing mascara has arrived. The exclusive ProTwist180TM Wand is spiraled 180° to curve around lashes and coat ALL angles with intense black color. Powered by nourishing minerals and quinoa protein complex for larger-than-life lashes.

Size: 0.37 fl. oz.

Exclusive ProTwist180TM Wand

  • Spiraled 180° to curve around lashes & coat from ALL angles
  • Ergonomic channels load lashes for intense volume
  • Powered by nourishing minerals and quinoa protein complex

10-in-1 benefits:

  • Volumizes
  • Lengthens
  • Thickens
  • Separates
  • Lifts
  • All-day wear
  • Mineral fortified
  • Resists clumps
  • Fights flakes
  • Smudge-resistant

Clinicals / Claims

  • Volumizes up to 345%*

*After two coats of mascara.

Water, Beeswax (Cera Alba/Cire D'abeille), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire De Candelilla), Stearic Acid, Triethanolamine, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Hydrolyzed Quinoa, Methyl Methacrylate Crosspolymer, Butylene Glycol, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Xanthan Gum, Myristic Acid, Sodium Laureth Sulfate, Silica, Malachite Extract, Potassium Sorbate, Ethylhexylglycerin, Iron Oxides (Ci 77499).

Reviews

Q & A
Lash Domination Volumizing Mascara 3.3 5 172 172
Actually Love This! I typically don't like BE mascaras. This has always saddened me because I love everything else they make. I am extremely brand loyal and want all my makeup to come from one brand. I was talked into this at a boutique. I am happy they did! The brush is so different and cool. My lashes look great and the best part......NO RACCOON EYES at the end of the day!! This is the first BE mascara that lasted all day without flaking and migrating to under my eyes. This is a home run!!! A great mascara to try and fall in love with! 10/07/2013
Amazing Length! This mascara is amazing! I compared it to my usual waterproof mascara by putting it on one eye and my regular mascara on the other, and the difference was eye opening. The bareMinerals mascara looked SO good! It made a HUGE difference in the length of my eyelashes, and using the tips for how to properly apply, it really helped to separate each lash and coat completely without clumping. The only thing I wish I could change would be to make a waterproof version. That way, it wouldn't smudge or smear so easily. But, other than that, I'm totally in love with this mascara! 10/02/2013
Takes a little patience After trying the product and reading the reviews, I see that I'm not alone. I have thin, skimpy lashes, and the mascara fattens them up beautifully. My problem is the brush....I think it may be too big for tiny, short lashes like mine. If I'm REALLY careful...I can get it done without making a mess. But, I find as I work with and get used to the brush I'm more and more pleased! 10/01/2013
Disappointing I first tried this product in the store and was floored...it made my eyelashes look like I had fakes on...it was awesome. I waited impatiently for my store to finally get some in-stock...after several weeks. Now I've used it a couple weeks and given it a proper chance and it's not the same at all. It's VERY clumpy...I have to "brush" the clumps out of it daily. That has happened since day one. It also is not smudge proof at all...it starts to show under your eye in the afternoon. On those rare occasions that it's not clumpy, it does ALMOST perform as advertised #which is why it gets two stars instead of one#. But, I won't be purchasing this again. I had such high hopes, but it's not worth all the clumps, smudges and required hand acrobatics to apply. 09/29/2013
lovely formula As a result of the negative reviews for this formula, I went to the boutique intending to purchase my Flawless Def. However, the sales girl tested the Domination on me and talked me into it. I am already blessed with long thick lashes, so I don't expect miracles. All I want is something that goes on smoothly and lasts through a 10-hour day. I apply one coat to top and bottom lashes and have had no smudging issues in spite of very oily skin. I'm so glad I tried this formula. It's lighter, my lashes stay soft and pliable, and I think it washes off easier at the end of the day. The wand is a gimmick- I don't dislike it but I don't use any special technique for application. I believe this is an improvement over their other formulas. 09/26/2013
Love this I love this mascara! I was shocked the first time I tried just how long it makes your lashes look! I usually use two coat of it. 09/25/2013
Wonderful Formula, Brush Needs Some Work... This formula is absolutely wonderful. The brush and application technique is a great idea, but the brush is just too big. I am unable to apply it without getting it all over my lids. The lashes themselves look amazing though! I think if the brush was identical, but 25% smaller in every way, it would be absolutely perfect. 09/24/2013
Great, but one concern I tried this product in a BE store and was amazed. Bought it and used it for about a month and was thrilled with it. It has started to clump every time I use it so I have to go behind it with a clean brush to de-clump my lashes. It's still by far the best mascara I have ever used and would recommend to anyone despite the clumping issue I have had recently. 09/23/2013
Good initial results but tends to mark under eye It looks great at application time but tends to mark under eye area as the day goes on. Delivers long full lashes an applies best with twisting the brush. If you try to wiggle the brush and twist (like the video) I get mascara around the eye area and clumps. I'm going back to the regular high definition mascara. 09/23/2013
Um, not so sure.... The wrist twisting thing....I don't know. I give BE the credit for the idea though. I'm not a fan of acrobatics that early in the morning with my beauty routine. I think the flawless definition volumizing is one of the best volumizing mascaras out there. 09/22/2013
<<prev 7 8 9 10 11 ... 18 next>>
Reviews

Q & A

Lash Domination Volumizing Mascara 3.3 5 172 172
Actually Love This! I typically don't like BE mascaras. This has always saddened me because I love everything else they make. I am extremely brand loyal and want all my makeup to come from one brand. I was talked into this at a boutique. I am happy they did! The brush is so different and cool. My lashes look great and the best part......NO RACCOON EYES at the end of the day!! This is the first BE mascara that lasted all day without flaking and migrating to under my eyes. This is a home run!!! A great mascara to try and fall in love with! 10/07/2013
Amazing Length! This mascara is amazing! I compared it to my usual waterproof mascara by putting it on one eye and my regular mascara on the other, and the difference was eye opening. The bareMinerals mascara looked SO good! It made a HUGE difference in the length of my eyelashes, and using the tips for how to properly apply, it really helped to separate each lash and coat completely without clumping. The only thing I wish I could change would be to make a waterproof version. That way, it wouldn't smudge or smear so easily. But, other than that, I'm totally in love with this mascara! 10/02/2013
Takes a little patience After trying the product and reading the reviews, I see that I'm not alone. I have thin, skimpy lashes, and the mascara fattens them up beautifully. My problem is the brush....I think it may be too big for tiny, short lashes like mine. If I'm REALLY careful...I can get it done without making a mess. But, I find as I work with and get used to the brush I'm more and more pleased! 10/01/2013
Disappointing I first tried this product in the store and was floored...it made my eyelashes look like I had fakes on...it was awesome. I waited impatiently for my store to finally get some in-stock...after several weeks. Now I've used it a couple weeks and given it a proper chance and it's not the same at all. It's VERY clumpy...I have to "brush" the clumps out of it daily. That has happened since day one. It also is not smudge proof at all...it starts to show under your eye in the afternoon. On those rare occasions that it's not clumpy, it does ALMOST perform as advertised #which is why it gets two stars instead of one#. But, I won't be purchasing this again. I had such high hopes, but it's not worth all the clumps, smudges and required hand acrobatics to apply. 09/29/2013
lovely formula As a result of the negative reviews for this formula, I went to the boutique intending to purchase my Flawless Def. However, the sales girl tested the Domination on me and talked me into it. I am already blessed with long thick lashes, so I don't expect miracles. All I want is something that goes on smoothly and lasts through a 10-hour day. I apply one coat to top and bottom lashes and have had no smudging issues in spite of very oily skin. I'm so glad I tried this formula. It's lighter, my lashes stay soft and pliable, and I think it washes off easier at the end of the day. The wand is a gimmick- I don't dislike it but I don't use any special technique for application. I believe this is an improvement over their other formulas. 09/26/2013
Love this I love this mascara! I was shocked the first time I tried just how long it makes your lashes look! I usually use two coat of it. 09/25/2013
Wonderful Formula, Brush Needs Some Work... This formula is absolutely wonderful. The brush and application technique is a great idea, but the brush is just too big. I am unable to apply it without getting it all over my lids. The lashes themselves look amazing though! I think if the brush was identical, but 25% smaller in every way, it would be absolutely perfect. 09/24/2013
Great, but one concern I tried this product in a BE store and was amazed. Bought it and used it for about a month and was thrilled with it. It has started to clump every time I use it so I have to go behind it with a clean brush to de-clump my lashes. It's still by far the best mascara I have ever used and would recommend to anyone despite the clumping issue I have had recently. 09/23/2013
Good initial results but tends to mark under eye It looks great at application time but tends to mark under eye area as the day goes on. Delivers long full lashes an applies best with twisting the brush. If you try to wiggle the brush and twist (like the video) I get mascara around the eye area and clumps. I'm going back to the regular high definition mascara. 09/23/2013
Um, not so sure.... The wrist twisting thing....I don't know. I give BE the credit for the idea though. I'm not a fan of acrobatics that early in the morning with my beauty routine. I think the flawless definition volumizing is one of the best volumizing mascaras out there. 09/22/2013
<<prev 7 8 9 10 11 ... 18 next>>