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Lash Domination™ 10-In-1 Volumizing Mascara

$18.00


A 10-in-1 volumizing mascara for larger-than-life lashes. See Details

Average Rating Breakdown

{based on 141 reviews}

{29}
{19}
{14}
{24}
{55}

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Color: Intense Black
Description: Intense black

Volume you can see. Power you can feel. The be-all, end-all, 10-in-1 volumizing, lengthening, thickening, separating, long-wearing mascara has arrived. The exclusive ProTwist180TM Wand is spiraled 180° to curve around lashes and coat ALL angles with intense black color. Powered by nourishing minerals and quinoa protein complex for larger-than-life lashes.

Size: 0.37 fl. oz.

Exclusive ProTwist180TM Wand

  • Spiraled 180° to curve around lashes & coat from ALL angles
  • Ergonomic channels load lashes for intense volume
  • Powered by nourishing minerals and quinoa protein complex

10-in-1 benefits:

  • Volumizes
  • Lengthens
  • Thickens
  • Separates
  • Lifts
  • All-day wear
  • Mineral fortified
  • Resists clumps
  • Fights flakes
  • Smudge-resistant

Clinicals / Claims

  • Volumizes up to 345%*

*After two coats of mascara.

Water, Beeswax (Cera Alba/Cire D'abeille), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire De Candelilla), Stearic Acid, Triethanolamine, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Hydrolyzed Quinoa, Methyl Methacrylate Crosspolymer, Butylene Glycol, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Xanthan Gum, Myristic Acid, Sodium Laureth Sulfate, Silica, Malachite Extract, Potassium Sorbate, Ethylhexylglycerin, Iron Oxides (Ci 77499).

Reviews

Q & A
Lash Domination 10-In-1 Volumizing Mascara 3.4 5 140 140
Takes a little patience After trying the product and reading the reviews, I see that I'm not alone. I have thin, skimpy lashes, and the mascara fattens them up beautifully. My problem is the brush....I think it may be too big for tiny, short lashes like mine. If I'm REALLY careful...I can get it done without making a mess. But, I find as I work with and get used to the brush I'm more and more pleased! 10/01/2013
Disappointing I first tried this product in the store and was floored...it made my eyelashes look like I had fakes on...it was awesome. I waited impatiently for my store to finally get some in-stock...after several weeks. Now I've used it a couple weeks and given it a proper chance and it's not the same at all. It's VERY clumpy...I have to "brush" the clumps out of it daily. That has happened since day one. It also is not smudge proof at all...it starts to show under your eye in the afternoon. On those rare occasions that it's not clumpy, it does ALMOST perform as advertised #which is why it gets two stars instead of one#. But, I won't be purchasing this again. I had such high hopes, but it's not worth all the clumps, smudges and required hand acrobatics to apply. 09/29/2013
lovely formula As a result of the negative reviews for this formula, I went to the boutique intending to purchase my Flawless Def. However, the sales girl tested the Domination on me and talked me into it. I am already blessed with long thick lashes, so I don't expect miracles. All I want is something that goes on smoothly and lasts through a 10-hour day. I apply one coat to top and bottom lashes and have had no smudging issues in spite of very oily skin. I'm so glad I tried this formula. It's lighter, my lashes stay soft and pliable, and I think it washes off easier at the end of the day. The wand is a gimmick- I don't dislike it but I don't use any special technique for application. I believe this is an improvement over their other formulas. 09/26/2013
Love this I love this mascara! I was shocked the first time I tried just how long it makes your lashes look! I usually use two coat of it. 09/25/2013
Wonderful Formula, Brush Needs Some Work... This formula is absolutely wonderful. The brush and application technique is a great idea, but the brush is just too big. I am unable to apply it without getting it all over my lids. The lashes themselves look amazing though! I think if the brush was identical, but 25% smaller in every way, it would be absolutely perfect. 09/24/2013
Great, but one concern I tried this product in a BE store and was amazed. Bought it and used it for about a month and was thrilled with it. It has started to clump every time I use it so I have to go behind it with a clean brush to de-clump my lashes. It's still by far the best mascara I have ever used and would recommend to anyone despite the clumping issue I have had recently. 09/23/2013
Good initial results but tends to mark under eye It looks great at application time but tends to mark under eye area as the day goes on. Delivers long full lashes an applies best with twisting the brush. If you try to wiggle the brush and twist (like the video) I get mascara around the eye area and clumps. I'm going back to the regular high definition mascara. 09/23/2013
Um, not so sure.... The wrist twisting thing....I don't know. I give BE the credit for the idea though. I'm not a fan of acrobatics that early in the morning with my beauty routine. I think the flawless definition volumizing is one of the best volumizing mascaras out there. 09/22/2013
Was so excited to try try this for a family wedd.. I bought this ahead of time,to wear to my nephews wedding!?Big,Big Mistake! It clumped all over the applicator ! Had it all over my hands and fingers! As I applied it,the mascara got all over my eyelashes! In huge clumps... Had it under my eyes as well as on my freshly done eye shadow! I had to take off all my make up and begin again ,minuse the mascara,I thought I would love!!! This mascara was a huge diss appointment! I have to ask what's wrong B E, ,seeing this is the only product I've tried in years and totally disliked!!! 09/21/2013
Very disappointing I have long lashes but as I've gotten older they have lost volume so I bought this thinking it would be awesome - not. It clumps up, during the day little flecks of mascara drop down in your eye or under the eye. I had a hard time not getting the mascara on my eyelids when I applied it. I'm going back to Buxom. The mascara and the brush are much better. 09/12/2013
<<prev 4 5 6 7 8 ... 14 next>>
Reviews

Q & A

Lash Domination 10-In-1 Volumizing Mascara 3.4 5 140 140
Takes a little patience After trying the product and reading the reviews, I see that I'm not alone. I have thin, skimpy lashes, and the mascara fattens them up beautifully. My problem is the brush....I think it may be too big for tiny, short lashes like mine. If I'm REALLY careful...I can get it done without making a mess. But, I find as I work with and get used to the brush I'm more and more pleased! 10/01/2013
Disappointing I first tried this product in the store and was floored...it made my eyelashes look like I had fakes on...it was awesome. I waited impatiently for my store to finally get some in-stock...after several weeks. Now I've used it a couple weeks and given it a proper chance and it's not the same at all. It's VERY clumpy...I have to "brush" the clumps out of it daily. That has happened since day one. It also is not smudge proof at all...it starts to show under your eye in the afternoon. On those rare occasions that it's not clumpy, it does ALMOST perform as advertised #which is why it gets two stars instead of one#. But, I won't be purchasing this again. I had such high hopes, but it's not worth all the clumps, smudges and required hand acrobatics to apply. 09/29/2013
lovely formula As a result of the negative reviews for this formula, I went to the boutique intending to purchase my Flawless Def. However, the sales girl tested the Domination on me and talked me into it. I am already blessed with long thick lashes, so I don't expect miracles. All I want is something that goes on smoothly and lasts through a 10-hour day. I apply one coat to top and bottom lashes and have had no smudging issues in spite of very oily skin. I'm so glad I tried this formula. It's lighter, my lashes stay soft and pliable, and I think it washes off easier at the end of the day. The wand is a gimmick- I don't dislike it but I don't use any special technique for application. I believe this is an improvement over their other formulas. 09/26/2013
Love this I love this mascara! I was shocked the first time I tried just how long it makes your lashes look! I usually use two coat of it. 09/25/2013
Wonderful Formula, Brush Needs Some Work... This formula is absolutely wonderful. The brush and application technique is a great idea, but the brush is just too big. I am unable to apply it without getting it all over my lids. The lashes themselves look amazing though! I think if the brush was identical, but 25% smaller in every way, it would be absolutely perfect. 09/24/2013
Great, but one concern I tried this product in a BE store and was amazed. Bought it and used it for about a month and was thrilled with it. It has started to clump every time I use it so I have to go behind it with a clean brush to de-clump my lashes. It's still by far the best mascara I have ever used and would recommend to anyone despite the clumping issue I have had recently. 09/23/2013
Good initial results but tends to mark under eye It looks great at application time but tends to mark under eye area as the day goes on. Delivers long full lashes an applies best with twisting the brush. If you try to wiggle the brush and twist (like the video) I get mascara around the eye area and clumps. I'm going back to the regular high definition mascara. 09/23/2013
Um, not so sure.... The wrist twisting thing....I don't know. I give BE the credit for the idea though. I'm not a fan of acrobatics that early in the morning with my beauty routine. I think the flawless definition volumizing is one of the best volumizing mascaras out there. 09/22/2013
Was so excited to try try this for a family wedd.. I bought this ahead of time,to wear to my nephews wedding!?Big,Big Mistake! It clumped all over the applicator ! Had it all over my hands and fingers! As I applied it,the mascara got all over my eyelashes! In huge clumps... Had it under my eyes as well as on my freshly done eye shadow! I had to take off all my make up and begin again ,minuse the mascara,I thought I would love!!! This mascara was a huge diss appointment! I have to ask what's wrong B E, ,seeing this is the only product I've tried in years and totally disliked!!! 09/21/2013
Very disappointing I have long lashes but as I've gotten older they have lost volume so I bought this thinking it would be awesome - not. It clumps up, during the day little flecks of mascara drop down in your eye or under the eye. I had a hard time not getting the mascara on my eyelids when I applied it. I'm going back to Buxom. The mascara and the brush are much better. 09/12/2013
<<prev 4 5 6 7 8 ... 14 next>>