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Alzheimer's Association

bareMinerals® Tenderheart Eyecolor $13

We're sorry. We are all sold-out of Tenderheart Eyecolor.

A limited-edition color created exclusively for Alzheimer's Association

Every purchase of Tenderheart Eyecolor helps support Bare Escentuals' donation to the Alzheimer's Association—nominated by BE Addicts.

The Alzheimer’s Association is the world’s leading voluntary health organization in Alzheimer’s care, support and research. They provide and enhance care for all affected, and reduce the risk of dementia through the promotion of brain health.

Please join Bare Escentuals and BE CARES in our efforts to support the Alzheimer’s Association. Alzheimer’s is a fatal disease that devastates families physically, emotionally and financially and impacts all generations, including children and caregivers. To get involved visit their website.

Wear purple to show you care. September marks the Alzheimer’s Association inaugural World Alzheimer’s Month (WAM).

For more information: